PPF shop marketing report 2026
What happened to one real shop's Google search views, leads and customers in under a year, month by month. The shop is Skyline Customs in Chantilly, VA, a PPF, ceramic coating and window tint shop, and our own: it runs on the same system we build for other shops.
The short version
- Google search views grew 18×, from 1,001 in February to 18,267 in October (month to date).
- 3,292 leads came in since February 2026, and 172 became paying customers.
- Website leads got a first text in a median of 3.2 seconds. 72% heard back within a minute and 89% within five minutes.
- A typical lead heard from the shop 6 times in its first two weeks (texts, calls and emails).
- The shop is rated 5 on Google with 149 reviews, and its site has 515 pages in its sitemap.
Google search views per month
How many times the shop's pages showed up in Google search results each month (Google Search Console, "impressions").
| Month | Search views |
|---|---|
| February 2026 | 1,001 |
| March 2026 | 3,355 |
| April 2026 | 4,391 |
| May 2026 | 5,139 |
| June 2026 | 9,219 |
| July 2026 | 8,363 |
| August 2026 | 9,026 |
| September 2026 | 10,938 |
| October 2026 (so far) | 18,267 |
Leads per month
New leads in the shop's CRM (GoHighLevel) each month: quote forms, calls, texts and messages, with spam, suppliers and tests taken out.
| Month | Leads |
|---|---|
| February 2026 | 144 |
| March 2026 | 72 |
| April 2026 | 364 |
| May 2026 | 492 |
| June 2026 | 526 |
| July 2026 | 505 |
| August 2026 | 390 |
| September 2026 | 422 |
| October 2026 (so far) | 377 |
New paying customers per month
People who made their first payment through the shop's system that month (deposits, invoices and payment links of $10 or more, not refunded). Payments taken outside the system aren't counted, so this is a floor, not the full number.
| Month | New paying customers |
|---|---|
| February 2026 | 17 |
| March 2026 | 7 |
| April 2026 | 22 |
| May 2026 | 23 |
| June 2026 | 34 |
| July 2026 | 18 |
| August 2026 | 13 |
| September 2026 | 23 |
| October 2026 (so far) | 15 |
How fast leads hear back
Speed matters because a buyer asking for a quote usually asks two or three shops. These are the times from a lead coming in to the shop's first text or call.
| Leads | Median first reply | Within 1 minute | Within 5 minutes | Follow-ups in 2 weeks (median) |
|---|---|---|---|---|
| From the website (566 checked) | 3.2 seconds | 72% | 89% | 6 |
| All leads (1,475 checked) | 3.6 seconds | 56% | 65% | 6 |
What people searched to find the shop
The top searches that brought the shop up on Google: a mix of its name, "near me" searches, and questions people ask before they buy.
- skyline customs
- ppf near me
- car tint near me
- skyline custom
- virginia tint laws 2026
- bmw x5
- car window tinting near me
- car window tinting woodbridge va
- ceramic coating services
- chantilly window tint
What the shop did
- A website with a page for each service, each car model it works on most, each nearby town, and the questions buyers ask (cost, laws, comparisons).
- Weekly Google Business Profile posts from real jobs, and a review request after every finished car.
- An automatic text within seconds of every quote request and missed call, then texts, calls and emails for about two weeks.
- A monthly look at what's close to page 1 on Google, and updates to those pages first.
Where the numbers come from
- Search views and clicks: Google Search Console for skylinecustomshop.com.
- Leads, reply times and follow-ups: the shop's GoHighLevel account. Reply times are measured from a sample: every website lead and a share of the rest.
- Paying customers: successful payments in GoHighLevel, counted once per customer in the month of their first payment.
- Updated 2026-10-23. The current month is partial. Totals only: no customer names or revenue are shared.
Using this data
You're welcome to quote these numbers. Please credit "Run On Systems, PPF Shop Marketing Report 2026" and link to this page.
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